Visual Research | Ian Noble, Russell Bestley

Cod intern: xsales_264463
Producator: AVA Publishing
Vizualizari: 13 / Achizitii: 7
Pret:   240.0 RON

Acest produs este publicat in categoria Librarie la data de 30-09-2023: 09:09 si vandut de Carturesti. Vanzatorul isi asuma corectitudinea datelor publicate. ( alege finantarea potrivita )

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Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
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