Transnational Management | Christopher A. Bartlett, Paul Beamish, Sumantra Ghoshal pe XSales.ro si Carturesti

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Transnational Management | Christopher A. Bartlett, Paul Beamish, Sumantra Ghoshal

Cod intern: xsales_266815
Producator: McGraw Hill Higher Education
Vizualizari: 15 / Achizitii: 4

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Acest produs este publicat in categoria Librarie la data de 30-09-2023: 09:09 si vandut de Carturesti. Vanzatorul isi asuma corectitudinea datelor publicate. ( alege finantarea potrivita )

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"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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