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Brand Sense | Martin Lindstrom
Cod intern: xsales_266148Producator: Kogan Page Ltd
Vizualizari: 35 / Achizitii: 18
Pret: 101.0 RON
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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
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